This is a timeless version of a proudly Canadian logo. Supported by prominent text, strategically placed on top of a line acting as a wrestling mat, or the foundation upon which the sport is built. Symbolizing the rebirth of the sport, or the rising of a new era, as the maple leaf resides above the text and illuminates the silhouettes of the wrestlers in front. With a modern edge to its simplicity, this logo evokes promise for the future, and a level of podium prominence that comes with being a top performer. Its use of negative space further adds modern detail, giving perspective and depth, making effective use of space and colour to ensure easy application to various surfaces or materials. The greater triangle outline of this logo integrates with the brand pyramid outlined in this guide. Its ability to visually connect with the deeper meaning behind the brand enhances the brand promise and gives it an enduring relevance to the brand elements behind the logo.
Key Words: Foundational, Simple, Pride, Balance, Rebirth
Traditional – Modern Scale: 25/75
Vision Statement: “Wrestling Canada’s vision is to be a leading national sport organization in Canada.”
Mission: Working in collaboration with our partners, Wrestling Canada supports the development and growth of wrestling in Canada. We provide athletes, coaches, officials, volunteers and staff with the programs and services they need to succeed from playground to podium.
Values: Leadership / Excellence / Integrity / Unity