In 2014 we had the exciting opportunity to help the Canadian Men’s Health Foundation (CMHF) develop a visual identity. This included logo, brand guidelines, corporate collateral (such as letterheads and powerpoint templates) and business cards. The goal of the CMHF is to raise awareness of men’s health issues and advocate healthy living – for more information visit their website at menshealthfoundation.ca.
The logo was designed as a simple wordmark, in both French and English, along with the secondary acronym mark. The little arrow in the corner is a nod to the well recognized male symbol. A solid colour block was chosen as the logo will be used on a variety of campaigns – making it easier to adhere to brand standards when placed on various coloured and textured backgrounds.