Canada Games Branding Roundup

on March 1 | by | in Blog, Branding, CWG, Events, Logos, Posters, Vehicle Wrap

2015 Canada Winter Games Branding & Design

I travelled up to Prince George for the full length of the games to experience first hand the Canada Games branding we’ve been working on since February of 2012. It’s been a great adventure! I shot photos of as much of our design work as possible. BannersI had a great time – I got to go to all of the events and get some of the best views, including sitting on the high dive board at sychronized swimming! I also joined up with the Team BC mission staff a few times to cheer on our athletes! I did the same thing in Sherbrooke Quebec in 2013 – I highly recommend checking out a Canada Games if you haven’t already.

As a start, here are some of the street banner designs you see all over the city!

Below is a round up of photos of a variety of brand applications. From the very beginning we wanted to create a brand that would be flexible for various applications, provide opportunity for building sub-brands, and have a professional, yet youthful look in order to appeal to our athletes.


Mural inside the new Kin Arena at CN Centre: (there are several of them!)


Here is the Torch Relay RV vehicle wrap design we did:


All volunteer design was done in a green theme sub-brand: (to match the green volunteer jackets)


The athlete bib designs: (there were dozens, if not close to 100 variations in colours, shapes & needs for these bibs across all the different sports and male/female cuts).


We did different sets of bib colours for equipment managers, coaches, officials:


Our simplified version of the branding was even on the warming hut!


There were close to 100 of these motor pool cars in different makes & models driving around town with our vehicle wraps on them:


Pull Up Banners:


Flags & fencing seen outside of venues. Shown here is CN Centre, home of the Prince George Cougars.


Poster design at one of the merchandise shops. Our branding appeared on t-shirts, scarves, jackets, hats, gloves, you name it.


These venue markers leave a legacy behind at every venue. This is seen at Tabor Mountain:


Prince George Airport YXS greets visits right away with designs on the Budget Rental desk, along the baggage wall at reception, and paw prints leading your path through the airport.


A large wall mural with some games stats also seen at the airport:


Games closing ceremonies set up at UNBC:


And of course the Canada Games House!


Downtown Prince George recently put up building wraps around town. This is a variation on the Canada Games 2015 branding we were hired to work on, which includes leisure activities and buildings rather than atheltes and trees.


There’s more where this came from, I’ll post a whole set of images up at our Facebook page.

Also if you want to see some of the infographics we’ve been creating for Team BC, along with a bunch of on the go photos and videos of the sport events, follow us on Twitter!


I can’t believe after three years of working on this project that it’s coming to an end after tonight’s #CanGames2015 closing ceremonies! It’s been one of the most rewarding projects I’ve worked on along with my team Jason Yoshioka, Kiri Northam, Teena Aujla, Leah Vanderhorst and Jason Pavich, along with the Canada Games 2015 in-house designer, Mike Ray. A big thank you to the Canada Winter Games Host Society and in particular Stu Ballantyne and Mike Davis for bringing us on to this project!


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